June 18, 2024 – OOFOS, the global leader in Active Recovery footwear, today announces a new partnership with renowned dancer, choreographer and style icon, Emma Slater. Known for her exciting career on stage and screen, including the film adaptation of Mamma Mia! and many years on the hit show, Dancing with the Stars, Emma joins the OOFOS team to showcase how you can “elevate your everyday” with chic footwear for active lifestyles.
Emma Slater started dancing at the age of five, and by ten was performing ballroom, Latin and competitive dance. After years of rehearsals, performances, and competitions and a long career filled with days on her feet, Slater searched for a solution for all-day recovery that didn’t compromise on style. She was introduced to OOFOS by the wardrobe design team at Dancing with the Stars and the recovery footwear became an essential part of her lifestyle.
“After training so hard and being on my feet, often in massive dance heels, my feet would be so sore,” says Emma. “My first pair of OOFOS were the OOahh slides and I thought they were really beautiful. They were also so easy to wear, so soft, I could just slide my feet into them between rehearsals, camera blockings, and anything else I was doing and feel instant relief. I promise you, I never take them off!”
With training days often surpassing eight hours in the studio and a busy lifestyle, the benefits from OOFOS are a critical part of Slater’s success and longevity in the industry. OOFOS feature OOfoam™, a scientifically proven and researched-backed impact-absorbing technology not offered anywhere else in the market - and are designed to accelerate recovery post-performance. While active recovery is for everyone, finding an innovative, supportive footwear option that is also fashionable can be a difficult task. Slater regularly reaches for the OOmega collection, a trendy platform style that seamlessly fits into her daily style, as well as any activity without losing the recovery benefits she needs.
“OOFOS elevate my style while allowing me to also look after my body,” adds Emma. “They are so versatile - sporty and funky and go with everything. During a recent trip to Thailand, they were perfect for every part of my trip, from relaxing walks to lounging on the beach, to dinners, I did everything in my OOFOS.”
As the platform trend continues to see a rise in popularity amongst consumers of all ages, OOFOS created the collection to not only pioneer the active recovery space, but also prioritize modern design. The brand focuses on offering a variety of options that give customers the freedom to incorporate OOFOS into their personal style.
“I’m always getting questions and compliments when I wear OOFOS,” adds Slater. “I love the platform sandal style, so the OOmega collection is my go-to. You can wear them with shorts, dresses or swimwear – anytime I’m walking around and want to feel good and look good, I’m in my OOFOS.”
The OOmega platform is available in a variety of styles and colors to fit every aspect of your day, including the OOmega Chukka, OOmega eeZee Low Shoe, the OOmega OOahh Sandal and the OOmega OOlala Sandal.
“We are thrilled to have Emma join the OOFOS family.” says Lou Panaccione, Co-founder and CEO of OOFOS. “Her effortless styling of our footwear exemplifies that you do not have to compromise recovery for fashion and that our range of styles can truly be used in all aspects of your life.”
Designed with proprietary OOfoam ™ technology, OOFOS absorb impact so your body doesn’t have to. Combined with a patented footbed design, OOFOS cradle the heel and arches for the optimal combination of soft and stable support. OOfoam™ technology is proven to absorb 37% more impact than traditional foam materials, decrease load rates up to 88% and reduce energy exertion on the ankles by as much as 47% - all of this reducing load and stress, so you can recover faster.* The full line of OOFOS has received the APMA (American Podiatric Medical Association) Seal of Acceptance.
*Based on a 2018 University of Virginia School of Medicine Speed Clinic.
